Using Tinder as an acquisition channel

Freeletics ranks among the apps advertising on Tinder. However the visual from the ad is far from being exceptional. Have a look at Duolingo or Uber Eats examples to get true, reliable inspiration.

Uber Eats partnered with Tinder in France to create a joined campaign with a Tinder profile and a special voucher. Note how they adapted the add format to the channel: the user is caught during a swipe session and Uber Eats pushes relevant visuals and UX wording. Also note how the entire flow remains in-app, while most campaigns would redirect the user out the app as soon as possible.

Duolingo pushes specific, local campaigns on Tinder, with dedicated imagery and discount code.