Case Studies
In-depth analyses of top apps and their strategies. Learn how the best apps retain and monetize their users.
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The Toolstack for Mobile Apps Builders
March 29, 2021
Dating apps' recipes for success: how the top apps retain & monetize their users
All apps tend to play with the mechanisms from our brain to foster usage and retention. We need incentives. While we see retention practices converge among app categories, dating apps remain a very specific type of apps. Let's explore this together through the examples of Tinder, Happn, Hinge, Bumble, Badoo & Fruitz.
December 17, 2020
A deep-dive into DoorDash app: search, discounts and balance between use cases
DoorDash is a food delivery company that was started in the US in 2013. It is now the undisputed leader in its category with healthy unit economics, without having a first-mover advantage and facing fierce competition from players like Uber, Grubhub, and Postmates. DoorDash has conquered the restaurant industry but it has a broader vision around supporting local small businesses to help them thrive in the digital world and is growing quickly in other categories like grocery. The company will go public very soon and we have highlighted for you 8 best practices from the DoorDash app.
December 7, 2020
Learnings from Meditopia: product discovery, conversion and social sharing
Meditopia has quietly become one of the biggest meditation apps, with a strong presence especially in large non-English speaking countries like Japan, Russia, Brazil or Turkey. It is the third most downloaded meditation app in 2020, just behind the two giants Calm and Headspace. Its success lies undoubtedly in the quality of the app and we have highlighted several best practices from Meditopia.
December 4, 2020
Grocery delivery: the UX best practices behind goPuff's success
GoPuff is an online convenience retailer, which obviously puts the mobile app at the core of its strategy. Available in 150 US locations - mainly major cities and college towns - goPuff has met incredible success because it satisfies specific needs: in-the-moment desires like food cravings, sudden essentials when something unexpectedly runs out (over-the-counter medicine, phone charger...), and embarrassing purchases like condoms. At first, the app targeted students but has now a larger and more diverse customer base. goPuff has made speed and efficiency a priority, which is reflected in the mobile app. It has certainly not the most stunning app design but has managed to build a frictionless user experience. Let's dig into best practices from goPuff!
November 16, 2020
Three learnings from Duolingo's onboarding
Among all the applications that we benchmarked, Duolingo has one of the best onboardings. We analyzed for you three main ways to improve an onboarding. It's all about customization, retention and monetization.
October 14, 2020