Insights
7 in-depth case studies covering mobile app strategies, monetization, onboarding, and more.
App review
3 articles
A deep-dive into DoorDash app: search, discounts and balance between use cases
DoorDash is a food delivery company that was started in the US in 2013. It is now the undisputed leader in its category with healthy unit economics, without having a first-mover advantage and facing fierce competition from players like Uber, Grubhub, and Postmates. DoorDash has conquered the restaurant industry but it has a broader vision around supporting local small businesses to help them thrive in the digital world and is growing quickly in other categories like grocery. The company will go public very soon and we have highlighted for you 8 best practices from the DoorDash app.
Dec 7, 2020
Learnings from Meditopia: product discovery, conversion and social sharing
Meditopia has quietly become one of the biggest meditation apps, with a strong presence especially in large non-English speaking countries like Japan, Russia, Brazil or Turkey. It is the third most downloaded meditation app in 2020, just behind the two giants Calm and Headspace. Its success lies undoubtedly in the quality of the app and we have highlighted several best practices from Meditopia.
Dec 4, 2020
Grocery delivery: the UX best practices behind goPuff's success
GoPuff is an online convenience retailer, which obviously puts the mobile app at the core of its strategy. Available in 150 US locations - mainly major cities and college towns - goPuff has met incredible success because it satisfies specific needs: in-the-moment desires like food cravings, sudden essentials when something unexpectedly runs out (over-the-counter medicine, phone charger...), and embarrassing purchases like condoms. At first, the app targeted students but has now a larger and more diverse customer base. goPuff has made speed and efficiency a priority, which is reflected in the mobile app. It has certainly not the most stunning app design but has managed to build a frictionless user experience. Let's dig into best practices from goPuff!
Nov 16, 2020
.png)