User experience
Using the story format to gamify the user experience
2 examples
Examples
Revolut
This stories-like format is refreshing. Revolut uses the codes of apps like Instagram, that its target - millennials - are familiar with.
They show the CTA only after a few screens.
Unknown App
Whatsapp added a 4-story carousel in the Status section of its app following a major privacy update. Goal: limit the shift from part of its users to Telegram or Signal.
