Using in-app notifications to drive the adoption of new features & content

In-app notifications are a unique and seamless way to present new features from your app. Here is an example from Spotify with its "Recently played" feature.

Amazon Prime Video recently launched the Prime Video Store, its own VOD service inside the Prime Video app. They used a great in-app modal to introduce the feature and push users to explore.

Here is an example with Anchor's music tool that let users include Spotify songs in their podcast episodes. Interesting fact: Spotify gets exclusivity on podcast content once you use this co-feature (Anchor is part of Spotify).

See here an example with Klarna's app global rollout in November 2021: 3 successive modal windows to introduce in-app shopping, essentials & discovers sections.

See here an example with Anchor Sponsorships being renamed to "Ambassador ads" and a CTA towards [Anchor's blog](https://blog.anchor.fm/updates/ads).

See here Spotify's in-app campaign to promote La Casa de Papel new season and exclusive content (interviews, playlist) around this release.

At the opening of the app, Spotify presents its latest feature: Spotify Blend. One screen to introduce the value of the feature, three more to show how to use it.