Upgrading
Using auto-promotions & CTAs to create frustration and drive subscription
6 examples
Examples
Fruitz
Fruitz frequently inserts promotions between two profiles. They use this trick to present and remind paid plan features such as "unlimited fruits", with a CTA towards the paywall.
Tinder
Subscribing to Tinder Gold allows users to access profiles who already liked you.
Between two swipes, it is frequent that Tinder pushes an auto-promotion about Tinder Gold with a call-to-action towards the premium section of the app.
Tinder being about ego and FOMO, this trick is a smart reminder to drive paid plan conversion.
Badoo
Between two swipes, it happens that Badoo pushes limited-time offers to users.
Happn
Happen's FlashNotes enable users to send a message before you even get a crush.
This is a paying feature, and the app regularly remind users about how FlashNotes work to drive monetisation.
Lydia
When opening the app, Lydia's app opens an auto-promotion modal to offer the premium plan to users under 25 years old.
Happn
Happn uses different kind of auto-promotions to increase subscriptions. Between two swipes, they will remind you of the value of the paid plan with CTAs towards the paywall.
