Pushing limited time offers to create FOMO and boost paying subscriptions

During your first week as a free user on the app, Happn will send you a 72h valid offer on its premium plan. First days are crucial when it comes to premium conversion, especially among dating apps.

Subscription is driven by your app's value proposition, but pushing limited time offers can be a strong trigger to maximise long term revenue. This is what Revolut does when insisting on the cashback benefits of its premium plan, with push notifications.

Tinder sends punctual 50% discount notifications, available for 24 hours. They push one notification which starts the countdown, and another one when 12 hours later.

Tinder uses discount countdowns to create FOMO (Fear Of Missing Out) and trigger paying subscriptions.