Pushing event-based discounts

You'll find here an example with Reflectly's Valentine's Day campaign. As always in Reflectly, you have a sticky reminder and a countdown on the home section.

Black Friday is a good timing to grow your subscriber base. Lifesum made large discounts during this period.

In January 2021, Duolingo pushed a 60% discount on the yearly plan to pick up on the new year's resolution. The offer is limited in time to force decision-making. During the validity period of the offer, you will always see a small timer in the corner of your screen to remind you of the current offer.

Reface mainly sends notifications in case of a new Reface available or on worldwide events. Here is an example of activation flow for Valentine's day: - Dedicated UX wording - D-1 & D-Day notifications - A one-day special paywall CTA at the top of the feed

See here Babbel's subscription campaigns for Black Friday.

See here Busuu's subscription campaign for Black Friday.

See here Photoroom's Black Friday offer: -74% off the premium plan.

See here Kwit's Black Friday offer: -79% off the premium plan.

See here Datacamp's Christmas offer: -63% off the premium plan.

For Black Friday, Lydia offers €50 cashback for users subscribing to Lydia Black, their most expensive plan & product.