Pushing discounts through social media with a browser-based subscription flow

Freeletics pushes aggressive 50% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Freeletics uses Instagram's feed to increase user and non-user paid plan conversion, with a CTA heading towards their website. A smart move to avoid App Stores' fees.

Babbel retargeting strategy is 100% out of the app. Once you've downloaded the app and subscribed, all subscribing touchpoints will lead you to Babbel's website paywall to push subscriptions out of the app and avoid app store fees. Here is an example with Babbel's sponsored posts and stories on Instagram.

Freeletics pushes aggressive 50% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Headspace pushes 30% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Babbel pushes aggressive 40% discounts on its paying plan. The CTA leads to a browser-hosted paywall. A smart way to convert users while avoiding App Store fees.

Headspace added a pricing section to its web-based checkout page. This surely drives more discount conversion that the previous checkout page which only displayed the sign-up section.