Acquisition
Pointing out price differentiation within ads to grow app downloads
2 examples
Examples
Freeletics
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to gym training alternatives and everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
Freeletics
Freeletics pushes value-oriented ads on Instagram, comparing the weekly price of their paid plan to everyday commodity prices. A great way to reduce the psychological friction to upgrade to the paid plan.
