Offering a steep discount at key moments in the customer journey

Here, Flo pushes a big discount just after showcasing the recent updates on the app. This is a moment when users are rather hyped and are more prone to upgrade, so you should take advantage of this.

In Reflectly, you get a very high discount (75%!) in the first days of usage. The discount has a deadline and you'll see a dedicated CTA at the top of the home page as long as the offer is available.