Upgrading
Leveraging social proof on the paywall to drive subscriptions
7 examples
Examples
Fiit
On Fiit's paywall, you have a customer feedback quote from a real user.
Foodvisor
On Foodvisor's paywall, you will have several social proofs: (i) the number of downloads, (ii) the number of reviews, (iii) the average rating on the AppStore, (iv) a carousel with real reviews from customers.
Jour
On Jour's paywall, you have the average grade on the App Store as well as the number of reviews (14k). As a user, you realize that the app is used by a lot of people which can incentivize you to become a premium subscriber.
Flo
On Flo's paywall, you have an App Store super positive comment from a real user. It's a social proof that can increase your conversion rate.
Reflectly
On Reflectly's paywall, you will have several social proofs: (i) the number of downloads, (ii) the average rating on the AppStore, (iii) a carousel with real reviews from customers.
PictureThis
Photoroom
Photoroom's paywall displays the number of customers that subscribed to the premium plan in the current week. If +6,000 other people did so, why shouldn't I?
