Insisting on expected users involvement in the app to grow downloads

When it comes to acquisition, apps compete for users' availability. Insisting on the light involvement expected on the app is a great way to trigger downloads. See here with Busuu: "How to learn a new language in just 10 minutes a day".

See here with Headspace: "Drinking a coffee takes 5 minutes, meditating too".

See here with Drops: "Learn a language in just 5 mins a day".