Designing several paywalls to convert users based on their main frustration

Tinder has a premium plan called Tinder Plus which includes several benefits (skip the queue, control who can see you, etc). In the upgrading flow, it gives the impression that you can customize the features to include in your plan. Actually, you can't: all the toggle buttons lead to the same paywall.

This is a widespread technique among subscription apps. The main paywall in Hily is a carousel showcasing the benefits of the premium plans. Depending on the use case (clicking on a filter to search nearby, clicking on the back arrow when you accidentally skipped a profile), Hily will show you a dedicated paywall. You can still see all the benefits but the app will push the paywall you are the most receptive to.