Creating a leaderboard to drive user engagement

Fitness AI create emulation between users to create a routine with the app. E.g. "You outperformed 62% of people in your weight class".

Duolingo is a best in class when it comes to gamification. They designed **Duolingo Leagues**: competitive groups of 50 users that Duolingo places you in so that you can compete for who can earn the most amount of XP in one week. A super competitive way to push users to learn a language on Duolingo faster than ever, and make them come back on the app everyday.

Mimo makes users compete between each other to increase product usage and retention.