Bringing transparency to users throughout the onboarding

Duolingo has drawn inspiration from Blinkist's onboarding, with a transparent "how your free trial works" screen. By doing so, Blinkist increased free trial conversion by 23%, push notification opt-in from 6% to 74%, and reduced cancellations during the trial by 4%.

Being transparent on the free trial is a good way to create a relationship of trust with your users, which can be reluctant towards free trials after disappointing experiences. By doing so, Blinkist: - Increased trial sign up by 23% - Reduced customer complaints by 55% - Increased push notification opt-in from 6% to 74% - Reduced cancellations during the trial by 4%