Asking users to rate recommendations to improve long-term experience and retention

Vivino's recommendations are core to their value proposition. They are based on your profile and past activity in the app. By simply asking to rate the recommendation, Vivino involves the users in the process so that they can actively influence what they see. This helps avoid a frequent pitfall when it comes to recommendations: users may ignore them because they are not relevant and feel they have no control over these suggestions.