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Citymapper

Citymapper - Upgrading

Citymapper is the most famous travel app to compare options across all transport modes.

MobilityUpgrading

What we like

  • Citymapper's upgrading flow is both about fun & experience (emoji location, custom app icon, virtual reality), and very useful additional features (voice instructions, weather)
  • Also note how Citymapper emphasizes community feeling between its users and its team: "Support what we do" is the first visible message in the upgrading flow, the name of the paying plan is "Club", and as part of it you will have a voice in designing the future of the app ("Influence the product")
  • What is interesting with this flow is that they offer two plans without insisting on the core value of the most expensive one

Screenshots(5 screens)

Citymapper - Upgrading - Screen 1
Citymapper - Upgrading - Screen 2
Citymapper - Upgrading - Screen 3
Citymapper - Upgrading - Screen 4
Citymapper - Upgrading - Screen 5